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Giving my final thoughts

For our final week’s blog post we once again have been given the task of giving feedback to our peers, this time on the digital artefact beta’s. Throughout watching my peers’ videos I was extremely impressed at how much progress had been made on everyone’s digital artefact. I was amazed at how many different approaches and ideas everyone had in coming up with their presentation. Looking at the different ways everyone went about their beta has given me some ideas as to what I can add and improve to the final version of my digital artefact.  

Here are a couple of the beta’s I gave feedback to 

Something I hadn’t even considered before watching Adrian’s presentation was what time of day I was posting my content. Seeing how Adrian has laid out a specific time that he is posting his content based on his target audience really made me think about how I could integrate a similar time based schedule for posting content on my platform. Seeing how Adrian could describe his niche in thorough detail was extremely impressive and is something that I have been striving to do myself. This is because knowing exactly who your target audience is allows you to conduct better auto ethnographic research. 

Laurens detailed explanation into specific use of the affordances on social media and how this can lead to more engagement has really helped me with my project. Being able to pin certain videos that have performed well gives you the ability to show new followers who might be coming across your page for the first time what your content is all about. It gives them some examples of your best content and is likely to intrigue them into looking into your page further. She also mentioned how other podcasters captions gave her ideas as to how she could get more engagement through the use of a caption. I realised I as well could have been doing this as there is the caption of a post is something that should be fully utilised. 

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Epiphany Time

In this blog post I am going to be giving an update on the ideas and ideations I have thought about and put in place over the last 5 weeks of conducting my ethnographic research. I have had 3 main epiphanies so far and I’m sure I will have plenty more to come in the future.

Epiphany 1 – Building a reputation is key

I have particularly noticed that there is a direct correlation between the amount of engagement on a user’s account and how experienced the user is with cryptocurrencies and how professional they are with giving out information. These users tend to get more of a following as they have built up a reputation for being knowledgeable in their field and are able to provide good quality information. Someone who has not built up a positive reputation on TikTok will often get sceptics commenting regarding whether or not the information being presented is reliable as they don’t yet have any credibility. Building a reputation can take long periods of time so being patient is key. 

“A good reputation has a competitive advantage and attracts more people, it is
considered an important factor for achieving success” (Ryu, E.A.; Han, E. 2021)

Users with a significant reputation

Great example of a user with minimal reputation with many sceptic comments

Epiphany 2 – Interacting with others is extremely important

Throughout the process of me analysing my target audience the first thing I realised is that you cannot expect to simply just post content and expect others to come over and do the same to yours. By commenting consistently on other users’ content you are inviting people to look at your page if you have given an insightful comment. This effectively helps to build your reputation in the community which as previously mentioned is extremely important for engagement growth. 

“Commenting can also lead to indirect links through exposure and exposure itself, meaning things like you leave consistent quality comments, people start to recognize you. You sort of see that profile picture again and you go, ‘I know that brand from somewhere or I know that person from somewhere. I have some positive association with them adding value.’” (Fishkin, 2021)

Epiphany 3 – Haters gonna hate

Finally, the last major epiphanie is that no matter who you are, if you voice your opinion on a cryptocurrency topic you are going to receive hate comments no matter what the issue at stake is. Many cryptocurrency investors are emotionally attached to their investments as they have spent thousands of dollars. Whenever someone talks down on something they own it generally results in a comment section flooded with emotional investors calling them dumb or stupid. I have learned to adapt to this audience and accept that my videos are not going to please everyone as that is simply impossible.  

Having these moments of realising throughout the process of conducting my research is a crucial part of creating a successful digital artefact. Not having been a member of the TikTok cryptocurrency community previously has required me to be extremely productive within the time I have had. I have been required to adapt quickly to the audience in which I am producing content for.

References

Fishkin, R., 2021. Comment Marketing: How to Earn Benefits from Community Participation. [online] Moz. Available at: <https://moz.com/blog/comment-marketing-how-to-earn-benefits-from-community-participation-whiteboard-friday&gt;

Ryu, E.A.; Han, E. Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale. Sustainability 2021,

Posted on by daleramsden

Reflections and Feedback

For this week’s blog post we were given the task of giving feedback to our peers for their digital artefact pitches. What stood out to me the most when reading a few of the blog posts I was assigned was the amazing talent and interesting niches people have chosen to research. Reading these posts really inspired me to think about the amazing community that I am a part of which gave me some motivation. I found specifically being able to put myself in the markers shoes and analyze work based on marking criteria that would intern be used to mark my own work really helped me visualize and understand the tasks and what markers are looking for. 

Here are some of the pitches that I gave feedback to. 

Looking at Tam’s pitch I felt that she did a really good job of deeply analysing the persona she is aiming for in her niche. Looking back at my pitch I believe I could have been more specific about exactly the type of persona I am going to be attributed to taking feedback from my niche. My lack of detail in terms of my persona was also mentioned by a couple of my peers when receiving feedback which I found useful to take on board. 

After reading Ben’s pitch I gained a few ideas that I had not thought of that proved to be extremely helpful to my research. He mentioned that he would look back at older comments versus new comments on specific YouTube videos to look at the differences in behaviours and attitudes towards the topic at a given time. I think I could certainly apply this to my own topic looking back at older cryptocurrency videos and analysing the comments. 

Looking at Lauren’s pitch I realised I could have provided more of a schedule as to the weekly timeline of my digital artefact. She had a great image that showed what she was going to aim to do on each day of the week as well as what she was going to constantly do throughout the progression of her DA. 

Looking back at my feedback comments I think the way I expressed myself to get the point across I was trying to make could have been improved. Trying to fit in information in such a short amount of space is tough and something that I am trying to work on. I do think however when evaluating my feedback I did give some good suggestions for things that they might need to work on further down the track.