Giving my final thoughts

For our final week’s blog post we once again have been given the task of giving feedback to our peers, this time on the digital artefact beta’s. Throughout watching my peers’ videos I was extremely impressed at how much progress had been made on everyone’s digital artefact. I was amazed at how many different approaches and ideas everyone had in coming up with their presentation. Looking at the different ways everyone went about their beta has given me some ideas as to what I can add and improve to the final version of my digital artefact.  

Here are a couple of the beta’s I gave feedback to 

Something I hadn’t even considered before watching Adrian’s presentation was what time of day I was posting my content. Seeing how Adrian has laid out a specific time that he is posting his content based on his target audience really made me think about how I could integrate a similar time based schedule for posting content on my platform. Seeing how Adrian could describe his niche in thorough detail was extremely impressive and is something that I have been striving to do myself. This is because knowing exactly who your target audience is allows you to conduct better auto ethnographic research. 

Laurens detailed explanation into specific use of the affordances on social media and how this can lead to more engagement has really helped me with my project. Being able to pin certain videos that have performed well gives you the ability to show new followers who might be coming across your page for the first time what your content is all about. It gives them some examples of your best content and is likely to intrigue them into looking into your page further. She also mentioned how other podcasters captions gave her ideas as to how she could get more engagement through the use of a caption. I realised I as well could have been doing this as there is the caption of a post is something that should be fully utilised. 

Digital Artefact Beta

To further enhance my digital artefact I have looked back at my peer and tutor comments for my pitch as well as lecture materials from previous weeks. I was extremely pleased with the feedback I received from my pitch. Some suggestions that I had been told was for me to use tags whenever I post on my blog as this can lead to a larger audience finding my post which would ultimately lead to more engagement. I even took this advice one step further and realised that hashtags in the captions of my TikTok would be a way in which I could attract the niche audience I am after. Hashtags also increase the chances of engagement as well with how the TikTok algorithm is set up. 

Another really great piece of advice I received from a student was to focus on performing a textual analysis surrounding my niche. As I mentioned in my previous blog post, visual appeal plays a key role in engagement surrounding cryptocurrencies on TikTok. The way in which the creator uses language, semiotics, ideologies and narrative all plays a part in how the TikTok performs and the way their audience reacts to it.  

I also took advice from my tutor who indicated that I need to be specific about my persona which is why I have revised my angle of approach around what my persona is going to look like to my audience on TikTok. I am going to focus my persona and account as being interactive by posting topics and allowing discussion to occur in the comment section.